“iTunes U – making it free and simple for anyone to take courses anywhere.”
“iBooks Author – making it free and simple to create interactive books.”
“iBooks — reinventing the textbook.”
And there you have it, folks. Education is a huge market and usually whatever market Apple taps, it eventually owns. Looks like the we’ve seen the future of education here, if I had a publishing house right now (especially outside US, in any country) I’d start working on electronic versions of all school manuals in my portfolio.