The quickest way to create a billion dollar company is to take basic human social needs and figure out how to mediate them on-line. Look at the first wave of the web/mobile/cloud startups that have done just that:  Facebook, Twitter, Instagram, Match.com, Pandora, Zynga, WordPress, LinkedIn.

Sounds simpler than it really is. It’s not the figuring out the basic need part that’s hard, it’s the creating a great solution part that’s tough as hell.