“2012 is about giving our customers something special,” Roberson said. “We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs. We have to get back to focusing on what made us great — amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much.”

What, and give up the “throwing spaghetti at the wall to see what sticks” strategy? Outrageous. I wonder how they got a crazy idea like this, that no one has tried before. “Less products”, “quality”…pfff.