What’s clear is that Cook is behaving like his own man, putting his stamp on Apple — including some moves that will court controversy with the Apple faithful, watchful as they are for the slightest deviation from their perception of the Steve Jobs playbook. Cook consistently pays homage to the legacy of Jobs, but he doesn’t apologize for charting a new course. He seems, at the end of the day, to be honoring one of Jobs’ dying requests: that Apple’s management not ask “What would Steve do?” and instead do what’s best for Apple.
Apple’s future looks to be in good hands. This post-Jobs era has been good to the company, and signs point towards an even better second-half of the year, with at least one incredible iProduct to come.