Look — LinkedIn could be your ticket to more leads, better clients, and inboxes so full they give you anxiety.
Or it could just be that thing you check twice a month when you’re feeling professional.
Honestly, either way works. But if you’re even a little curious about turning LinkedIn into something that actually spits out business — stick around. I’ve got the blueprint, and it’s not rocket science.
No gimmicks. No courses. Just stuff that’s been working for founders and random folks with no marketing background.
And no, you don’t have to embarrass yourself by posting motivational quotes or cringey hustle memes.
First Up — Fix Your Profile (Seriously, This Matters)
Before we get into posting, your profile needs to stop repelling people. It’s like showing up to a job interview in sweatpants — not illegal, but nobody’s impressed.
1. Get a Decent Photo (Your Webcam Won’t Save You)
We’re keeping this simple. No one’s asking for a Vogue cover shoot, but blurry car selfies and party pics? Immediate no.
Here’s the low-effort hack:
• Face a window. Natural light fixes a lot of problems.
• Use your phone’s BACK camera (yes, the back one). The front camera adds 10 years for no reason.
• Turn on portrait mode and crop it tight. Just your head and a bit of shoulder — don’t let the top of your head float awkwardly in space.
• If you can’t edit it yourself, just toss it in Pixlr. You don’t need Photoshop for this.
And if you can throw some cash at a photographer, do it. Photos that _don’t_scream “I just woke up” help more than you think.
2. Stop Wasting Your Tagline — Make It Stick
The little line under your name? That’s where people figure out if you’re boring or not.
You want this to own space in people’s heads. Kind of like how you hear “Nike” and think “Just Do It.” You’re going for that, but smaller.
Examples:
• James Clear — Habits
• Gary Vee — Marketing (and yelling)
• You — Whatever you can talk about for hours without Googling
Pick your thing. Own it. Don’t overcomplicate.
3. Fix Your Banner (It’s Free Real Estate)
That giant rectangle behind your face? Yeah, it’s not just decoration.
Use it to point people somewhere — newsletter, offer, website, whatever gets you paid. A simple sentence, a link, maybe a graphic if you’re feeling spicy.
Something like:
👉 “Join 10,000+ founders learning how to scale organically — [Link]”
It’s almost like putting up a billboard, except you don’t have to rent highway space.
Posting — The Only Thing That Actually Grows Your Account
Listen — you can spend hours polishing your profile, but none of it matters if you don’t post. LinkedIn’s algorithm rewards the loud ones.
But before you freak out, you don’t need to post every day. Start with 3 times a week. Monday, Wednesday, Friday. It’s enough to stay visible without wanting to delete the app.
The more you post, the faster you’ll figure out what actually gets people interested.
No Ideas? Here’s How to Pull 30 Out of Thin Air
Writer’s block? Cool, that’s normal. Here’s how to slap it in the face.
Step 1 — The “Ikigai” Brain Dump
Draw four lists:
• Stuff you know a weird amount about
• Things you’re good at (or at least better than most people)
• What other people complain about needing help with
• Anything people pay to figure out
Where those lists overlap? That’s your content.
Now break it into 3–5 smaller topics. Those are your buckets for posts.
The Easy Content Formula (No Overthinking Allowed)
Most viral posts? Just fancy lists. Seriously.
Here’s what gets shared over and over:
• Lists — “7 ways to not sound like a robot on LinkedIn”
• How-To Guides — “How I grew my audience by accident”
• Stories — Actual experiences, not stuff you read on Twitter
• Carousels — Posts that make you click sideways (LinkedIn loves these)
• Summaries — Take a podcast, blog, or book — summarize it. People love shortcuts.
Stop Them at the Hook (Or They Scroll Away)
The first 3 lines? 80% of your post’s success lives here.
• Start with “I…” — keeps it personal.
• Use real numbers — “5 lessons from losing $10,000” > “Lessons learned”
• Tease something worth reading.
Don’t Just Post — Stick Around for 30 Minutes
Once you hit post, don’t vanish. Hang out. Reply to comments. Ask questions. It boosts engagement, and LinkedIn likes that.
Plus, it makes you seem less like a bot.
Turning Followers Into Money (Quietly)
This part’s simple:
• Link your newsletter in your profile.
• Use the featured section for stuff you’re selling or promoting.
• Wait 45 minutes, then edit posts to add links. LinkedIn doesn’t penalize you this way.
That’s it. Rinse and repeat.
LinkedIn rewards those who show up. So, you know… show up.