Alright, here’s the deal — SEO content isn’t about cramming keywords into your blog and calling it a day. It’s about creating something that’s helpful, engaging, and — let’s be honest — good enough that people might actually want to read it.
It’s not magic, but it does need a plan. Let’s walk through how to do it in a way that doesn’t feel like a total grind.
What’s SEO Content Anyway?
Ok, so think of SEO content as a kind of magnet. People are out there Googling stuff they need help with, and your job is to have the right words on the page to pull them in. It’s about solving problems, answering questions, or just being useful.
The bonus? When you do this right, you’re not just helping some random internet stranger — you’re building trust. And trust? That’s what gets people clicking “Buy” or signing up for your newsletter.
Step 1: Nail Down Your Keywords
If you’re going to write something, you’ve gotta know what people are actually looking for. That’s where keywords come in. These are the phrases folks type into search bars when they’re stuck on something.
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Main Ideas: Think big picture, like “how to sell on Poshmark.”
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Smaller Pieces: These are the side questions, like “how much should I charge for secondhand shoes?” or “what’s the deal with shipping labels?”
Use tools like Ahrefs or just Google’s auto-suggest to get ideas. And don’t forget — specific, less competitive keywords (the ones not everyone’s fighting for) tend to be easier wins.
Step 2: Sort Your Ideas Like a Pro
So you’ve got your keywords — now what? Group them up. It’s like packing a suitcase: put related things together so they make sense.
For example:
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A post about “selling tips” might also touch on “pricing strategies” and “common mistakes.”
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A guide to “best Poshmark practices” could also include advice on photography, descriptions, and shipping.
When your content feels complete, Google (and your readers) stick around longer. It’s a win-win.
Step 3: Map Out Your Article Before You Write
Here’s the thing — staring at a blank page is awful. Don’t do it. Start with a simple outline:
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Intro: Why this topic matters.
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Sections: Break it down into chunks like tips, steps, or answers to questions.
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Wrap-Up: Give people a takeaway, something to do next.
Honestly, AI tools like ChatGPT are pretty great for brainstorming an outline.
Just feed it your keywords and let it spit out some ideas. You don’t have to use all of them, but it’s a solid starting point.
Step 4: Write Like You’re Explaining It to a Friend
Ok, so when it’s time to actually write, forget about sounding fancy. Be clear, direct, and maybe even a little funny. People skim — they don’t want to dig through fluff.
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Use Short Sections: Bullet points, numbered lists, and bold headings are your friends.
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Answer Questions Fast: Put the good stuff right up front. If they can’t find what they need in 5 seconds, they’re gone.
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Sprinkle in Keywords: Not too much — just enough so it feels natural. Think, “How would I say this if I was talking?”
Step 5: Make It Easy on the Eyes
Nobody likes a giant wall of text. Break it up with stuff that helps:
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Images: Screenshots, quick charts, or examples make everything easier to follow.
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Lists and Tables: People love skimming for the important bits.
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Videos: Got something to show? Toss in a quick clip.
Remember, the prettier your post, the longer people will stick around. And the longer they stay, the better Google thinks your page is.
Step 6: Keep Things Fresh
Writing the post is step one. Keeping it alive? That’s step two.
Go back to old posts and spruce them up with new info, updated stats, or even a fresh headline. If you’ve got a list of “top tools for 2023,” flip it to 2024 and add a couple new entries.
Google loves updated stuff — and so do readers.
Step 7: Watch What’s Working
Finally, don’t just write and forget. Use something like Google Search Console to see:
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What’s getting clicks.
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Which keywords bring people in.
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What’s ranking but not quite hitting the top.
Like, if you’re on page two for “best beginner Poshmark tips,” tweak your content to be more specific or add sections to cover missing info. Small changes can mean big improvements.
Real Talk: The Secret Sauce Is Consistency
If there’s one thing to stick in your head, it’s this: one post isn’t going to change your world. The real magic happens when you keep going.
Write often, update regularly, and build a bank of content people can trust.
Over time, that steady effort pays off big.
Some context first: there’s a great community out there called Small Bets, “a support network ready to help you get your first small wins”. As a member of Small Bets, I’m learning as much as I can and always try to improve using the knowledge from the series of webinars hosted for members. So what I’m trying in this article is to distill the information I’ve learned, firstly for me, to help me remember and implement, but also for anyone who might be interested in this topic. The webinar I’ve drawn knowledge from here is called “Building a Content Roadmap for SEO”. Obviously, if you want the full experience, I encourage you to sign-up to Small Bets and watch the webinar for yourself, you won’t regret it. Enjoy!