Alright, so here’s the deal. 2025 rolled around, if you’re still scratching your head about whether social media is worth your time, you’re already on thin ice.
I hate to say it, but the window for coasting along with random posts once a month is slamming shut faster than your inbox on a Friday afternoon.
Now, let’s unpack why — and how you can avoid ending up on the wrong side of it.
1. Social is the Only Marketing Trick Left Standing (Kind Of)
If you’re sitting around waiting for ads to “just work,” I’ve got bad news — the free ride is running out.
Social media isn’t the solution, but it’s the last one standing that’s not outrageously expensive. And guess what?
• You don’t need fancy cameras.
• No Hollywood edits required.
• Just post, regularly, and for the love of all things good, don’t overthink it.
Frankly, the more posts you throw out there, the more luck tends to find you.
Here’s the routine:
• Snap a photo, take a video, share something (anything) every single day.
• Hit Facebook, LinkedIn, TikTok, Instagram, and YouTube Shorts.
• Oh, and tweak the post a smidge based on where you’re putting it. TikTok? Casual. LinkedIn? Act like you’re wearing pants.
If you’re waiting for perfection, you’re waiting for no one to notice you.
2. Stop Thinking Like a 2013 Influencer
Followers? Totally overrated.
Listen, the platforms stopped caring about your follower count ages ago. The _algorithm gods_don’t care if you have 8 followers or 80,000 — if the content slaps, they’ll show it to strangers.
This means:
• One banger post can blow up, even if no one knows you exist yet.
• So stop stressing about growing your follower list like it’s Pokémon.
Seriously, focus on making stuff people actually like, not hoarding digital ghosts.
3. The ‘What Should I Post?’ Crisis
The part where everyone gets stuck? Figuring out what to post.
Ok, here’s the hack:
• Post stuff that makes people’s lives easier (even if it’s the simplest tip ever).
• Got a job site? Film it.
• Fixing something? Film it.
• Saw a client make a basic mistake for the 100th time? Film it.
You don’t need Hollywood. Just record and upload.
And no, you don’t need to be charismatic. Boring people with good advice win every day online.
4. The $200 Ad Trick (It’s Stupidly Simple)
Here’s the part that no one talks about — you don’t need fancy ads.
Step 1: Post random stuff daily.
Step 2: Notice when something randomly takes off (maybe it gets _dozens_more views than usual).
Step 3: Take that exact video and run it as a paid ad in your area.
Step 4: Spend like $150-$200 max.
Boom. Now people in a 10–15 mile radius see your face everywhere.
If it works? Scale it. If not? You’re out less than a fancy dinner.
5. Google is Running Out of Juice — Fast
Alright, let’s talk about it — Google is slowly circling the drain.
AI is creeping in hard. More people are asking ChatGPT and Alexa for answers instead of typing into Google. So, if your leads come mostly from paid search, that river’s drying up.
Here’s the fix:
• Build a social presence so strong that when people ask for help, they ask for YOU by name.
• If you’re invisible, AI will hand your leads to someone else.
Don’t let some random chatbot decide who gets the sale.
6. Be Cool to Your Customers (They’ll Brag About You for Free)
This part is so basic it hurts. Be unexpectedly nice to your customers, and they’ll tell everyone about it.
Gary Vee once sent a $400 signed jersey to a customer who spent less than $100. That guy’s friend came back and dropped six grand.
Point being — random acts of coolness pay off.
• Call old clients.
• Send gifts for no reason.
• Throw in extras.
It’s easier than begging for new clients every five minutes.
7. The Local Instagram Trick (Costs $0)
This one’s fun.
• Open Instagram.
• Type your town’s name into the search bar.
• Comment on literally anything nearby — no pitch, just normal-person comments.
Suddenly, people know who you are. No ads. No cost. Just… existing.
Your 2025 To-Do List:
1. Post daily (no excuses).
2. Repost whatever performs.
3. Be so likable people ask for you by name.
Middle-of-the-road strategies? Those are toast.
Either flood the internet with your content or make each client feel like they just hit the jackpot.